What Is a Composable CDP? Marketing Data Tools Explained
Marketers collect an absurd amount of data about customers: purchases, clicks, support chats, app usage. The hard part has always…
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Marketers collect an absurd amount of data about customers: purchases, clicks, support chats, app usage. The hard part has always…
Every time you type a web address, your device has to ask a question: where does this name actually live?…
Acquisitions of small software companies often look puzzling from the outside. A big marketing and creative software maker buys one…
Search interest in “Trump loan” and nuclear plants points at a subject that has moved from energy policy wonk territory…
Imagine two companies that each hold half of a useful picture. A retailer knows what people bought. A publisher knows…
Learning to judge SaaS ARR starts with doubting the headline. When a software company announces a big annual recurring revenue…
Software markets tend to follow a cycle. A new category appears, dozens of startups pile in, and a few years…
Every so often a big company announces a quiet internal reshuffle: a new entity is created, shares are exchanged, and…
Training and running AI models takes graphics processors, and graphics processors are expensive, scarce and fussy to operate. That simple…
Charging a flat monthly fee is simple. Charging by how much a customer actually uses, per API call, per gigabyte,…
Building the machinery for modern AI is staggeringly expensive. Data centers need land, power, cooling, and rows upon rows of…
Most online shops are built like a house where the kitchen and the front door share the same wall: the…