Strictly speaking, a company has a market value, not a personal net worth, so what is the networth of Nike is best answered in three ways: market capitalization, annual revenue and book equity. We can’t verify live data, and the market value of a listed company changes every trading day, so for current figures check the New York Stock Exchange listing (ticker NKE) or the company’s investor relations site. What we can do is explain what each measure means and where to find it.
Three measures, three answers
Market capitalization
This is the share price multiplied by the number of shares outstanding. It’s the figure most people mean when they ask about a company’s worth. For Nike, it has been in the range of roughly tens to a few hundred billion dollars over the past several years, depending on the stock price at the time. A single day’s quote can differ noticeably from the previous month’s.
Revenue
Revenue is the total sales for a year. Nike has reported annual revenue in the neighborhood of $46 to $51 billion in recent fiscal years, according to its filings, which makes it the world’s largest sportswear company by sales. Check the latest annual report (Form 10-K) for exact figures.
Shareholders’ equity
This accounting measure is assets minus liabilities. It’s the closest thing to a “net worth” in the bookkeeping sense, and it appears on the balance sheet in each quarterly and annual filing. It’s usually much smaller than the market capitalization, because the market values brand power and future earnings.
A short history
The company began in 1964 as Blue Ribbon Sports, founded by Phil Knight and his former University of Oregon coach, Bill Bowerman. It adopted the Nike name in 1971 and is headquartered near Beaverton, Oregon. Its brands include Nike, Jordan and Converse. Over time, it became known for athlete endorsements, particularly Michael Jordan, and for the swoosh logo.
What drives its value
- Footwear and apparel sales across many regions.
- Direct-to-consumer sales through its own stores and apps.
- Brand strength and athlete partnerships.
- Manufacturing costs and supply chain conditions.
- Consumer demand and competition from other sportswear brands.
How to look it up yourself
For a public company, the best sources are primary ones. The SEC’s EDGAR database hosts Nike’s annual and quarterly reports. Stock quote pages on major finance sites show the current market capitalization. The company’s investor relations page offers presentations and earnings releases. Always check the date next to any figure, since stale numbers are a common problem on pages that rank for questions like this.
Common questions
Is Nike’s worth the same as Phil Knight’s?
No. Knight’s personal fortune is a share of the company’s stock plus other assets, and Forbes and Bloomberg track it separately.
Why does the number change?
Market capitalization changes with the share price, so it moves daily and sometimes sharply after earnings announcements.
Does revenue equal worth?
No. Revenue is sales; value depends on profit, growth and investor expectations.
Bottom line
So, what is the networth of Nike? Think of it as a market value that has ranged from tens to a few hundred billion dollars in recent years, with annual sales around $46 to $51 billion. We haven’t quoted a single live number because it would go out of date almost immediately. The Wikipedia entry for Nike, Inc. gives a background overview, and the SEC filings give the facts straight from the company.
Reading a company’s financial statements in five minutes
If you want your own answer to what is the networth of Nike, open the latest Form 10-K on EDGAR and look at three pages: the income statement for revenue and profit, the balance sheet for assets, liabilities and equity, and the cash flow statement for how much cash the business actually generates. Compare the numbers with the prior year to see the trend. Then check the share price and multiply by the share count shown on the cover page to calculate market capitalization. It takes a few minutes and gives you a figure with a date and a source, which is more reliable than a quick web snippet. We’d also encourage readers to keep a note of the date and source whenever they save a number, because that small habit makes it easy to recheck later and avoids repeating outdated figures in conversation or in writing. It takes seconds and prevents most mistakes.
This article is for general information only and is not financial advice.
