Kylie Jenner’s finances have been one of the most debated stories in celebrity business, so the question how much is Kylie Jenner networth has a more complicated answer than you might expect. A dispute over whether she was a billionaire is part of that story.
How much is Kylie Jenner networth? The headline estimate
Forbes has estimated her net worth in recent years at several hundred million dollars, a figure in the range of 700 million. That is below the billion-dollar mark that the same magazine once credited her with. The difference is explained by one of the best-known corrections in the history of its lists.
How the company started
Kylie Cosmetics began in 2015 as Kylie Lip Kits, sold online, and grew quickly because of her social media following. In 2019 the beauty company Coty bought 51 percent of the brand for 600 million dollars, valuing the whole business at about 1.2 billion. That sale is a documented transaction, which makes it one of the more solid data points in her story.
The Forbes billionaire story
In 2018 Forbes named her the youngest self-made billionaire in the world, and repeated it in 2019. In 2020, after reviewing documents and financial information from Coty, the magazine said that the family had inflated the company’s revenue and that she was not a billionaire. It revised her estimate downwards. This episode is a lesson in why private-company valuations deserve caution.
What she owns now
She retained 49 percent of the brand after the Coty deal, plus other businesses: Kylie Skin, a skincare line launched in 2019, and Khy, a clothing line announced in 2024. She also earns income from social media sponsorships, appearances on the family television shows and a cosmetics partnership with Coty that has had ups and downs. Coty has at times reported lower sales for the brand, which affects the value of her stake.
Real estate and other assets
Reports describe several homes in California, including properties in Hidden Hills, along with a private jet and a collection of cars. As with other celebrities, these are valued by estimate.
Why the estimate changes
The value of the retained stake in Kylie Cosmetics depends on how the brand performs and on how analysts value it relative to similar beauty companies. When Coty reported weaker sales in some quarters, estimates of the stake fell.
Context
Among her family, Kim Kardashian has been described by Forbes as a billionaire, whereas Kylie’s estimate is lower. All figures remain estimates.
Questions people ask
Is she still a billionaire?
Forbes has not listed her as one since the 2020 correction. Some other websites use different numbers.
Who owns the rest of Kylie Cosmetics?
Coty owns the majority stake.
How much does she earn from social media?
Sponsored posts have been estimated to pay a lot, but the exact amounts are private.
What the Forbes episode teaches
The 2020 correction is worth remembering whenever you read a headline about a private company’s value. Forbes had relied on figures it was given about the company’s revenue and profit, and when it later saw documents connected to the Coty deal, it concluded that the numbers had been overstated. The magazine explained its reasoning in a long article, and it is now one of the standard examples used in journalism classes about verifying financial claims. The lesson is not about any one person. It is that a valuation built on unaudited numbers can be wrong, even when it comes from a respected publication, and that readers should treat such numbers with caution.
Where to check for updates
Look at the latest Forbes entry for her and at Coty’s quarterly reports, which discuss the performance of the Kylie brands. Those two sources give a more balanced picture than a random site repeating an old estimate.
A reminder about estimates
Celebrity fortunes are often repeated from one site to the next until an old guess hardens into a fact. When you write about Kylie Jenner, name the source of each number, give the year and describe it as an estimate. That small habit keeps your work accurate even when the numbers inevitably change.
*Not financial advice. All numbers are estimates from public reports.*
More like this: browse our Celebrity Net Worth section. For background, see the Wikipedia entry.
