What is Kylie Jenners networth? Forbes estimated it at roughly $720 million in 2024, a figure that put her well into the hundreds of millions but below the billionaire mark she was once credited with. Her wealth comes mainly from her beauty business, plus social media deals and other ventures, and the exact number depends on who is doing the counting.
Where the money comes from
Kylie Jenner became famous through reality television, but the fortune is mostly a business story. She launched Kylie Lip Kits in 2015, which later grew into Kylie Cosmetics. A few years on, she added a skincare line, and in 2024 she launched a clothing brand called Khy. Alongside those, she has earned money from brand partnerships and her very large social media following.
The Coty deal in plain English
In 2019 the beauty company Coty announced it was buying a 51 percent stake in Kylie Cosmetics in a deal that valued the business at around $1.2 billion. Reports at the time said Jenner would receive about $600 million for her share. That transaction is the single biggest reason her net worth estimates jumped, and it is also where much of the later debate began.
The billionaire controversy
Forbes had declared her the youngest self-made billionaire in 2019. In 2020 it reversed course after reviewing tax documents and other material, concluding that the company’s revenue had been overstated and that her holdings were worth less than first thought. Since then, Forbes has described her as a multimillionaire with hundreds of millions, which is where the roughly $720 million figure for 2024 sits.
This episode is a useful reminder that celebrity figures are estimates, and they can be revised.
Q&A: the questions people actually ask
Is she a billionaire?
Not by Forbes’ most recent published estimates. Other websites may disagree, but Forbes is the most widely cited source, and it has not listed her as a billionaire since the 2020 revision.
How much of Kylie Cosmetics does she still own?
After the Coty deal she kept a minority stake, with Coty holding the majority. How that holding is valued is a major piece of the estimate, and it moves with the beauty company’s performance.
Does social media still pay?
It can, but it is a smaller slice than the business equity. Sponsored posts bring in income, yet equity in a company is what builds large net worth.
Why do other sites give different numbers?
Some use older data, some include the Coty valuation at its peak, and some take guesses at cash, property and debt. Without access to private financial records, none of them can be exact.
How a celebrity net worth estimate is built
- Business stakes valued using sale prices, revenue and comparable companies.
- Cash and investments, often guessed from past payouts.
- Real estate, estimated from public records and press coverage.
- Debts and taxes, which are rarely visible and often ignored.
The weakest part is usually the last item. A private company can carry debt, pay large taxes and spend heavily, none of which show up from the outside.
A brief look at her property
She is reported to own real estate in California, and her purchases have been widely covered. Property adds to the estimate but is a smaller piece than the company stake, and its value shifts with the local market.
What to make of the number
Treat $720 million as a reasonable ballpark from a respected source at a point in time. It is not an audited statement. If a future Forbes update appears, it will likely reflect changes in how Coty and the beauty market are valued, as well as any new ventures.
If you want to see how Forbes tracks wealth for people near the top, the Forbes real-time billionaires list shows the method in action, though Jenner herself would not appear on it under current estimates.
What is Kylie Jenners networth? The takeaway
Kylie Jenner is wealthy by any ordinary measure, and her net worth rests largely on one well-timed business and the brand she built around her own image. The headline numbers have swung, mostly because of how her company was valued. When you read a figure online, check the date and the source before you share it.
A quick timeline
- 2015: Kylie Lip Kits launch, starting the cosmetics business.
- 2019: Coty announces its majority stake purchase, and Forbes names her a billionaire.
- 2020: Forbes revises its view and removes the billionaire label.
- 2024: Forbes estimates roughly $720 million and she launches Khy.
Looking at the sequence makes it clear why the number moved so much. The business value was the driver every time, rather than any change in her day-to-day earnings.
A fair way to compare her with other famous businesspeople is to look at how much of their wealth is liquid. Equity in a private or partly sold company can be worth a lot on paper but takes time to turn into cash, and that gap is one more reason to treat any precise estimate with care.
Related reading: What Is High Networth Individual Status? A Plain Answer.
