Keye sets himself up for trouble, wandering around in bad parts of town like this. You have to wonder if he does it on purpose.
His walk is none too confindent, and he slouches as he shuffles along. His baggy sweatshirt (reading HOMICIDE across the front in red block letters) and jeans make him look even thinner and weaker than he really is. His eyes are squinted half-shut beneath his sunglasses, and everything in his demeanor simply screams 'Attack me!'
Unless, of course, you know about the switchblade in his pocket. That sends an entirely different message.
As it turns out, Keye does look so helpless on purpose. He's trying to get into a fight.

Someone steps out of the shadows.

Not that silly standing in the shadows and then stepping into the light thing, now. This person steps out of a shadow like it was a trap door.

After making sure the shadow was securely closed, the figured turned and faced the man walking and looking so helpless.

Dress shirt, slacks, impossible glasses, and a maroon stripe. You guessed it.

"You know, maybe if you wore a sign saying, 'My name is Melvin,' this would work better. Or maybe a 'kick me' sign?"

He wonders whether to manifest one on the man's back.

Keye is not feeling shy today. Narrowly missing whacking his nose on the edge of the shadow, he whirls around and grabs Apoth by the collar, snarling and shaking him.
"You leave Melvin out of this, you hear! He's a decent individual!"

Keye doesn't know anyone named Melvin.

"Ah haha," replied the god, stepping back and out of his clothes (he's already got another set on, pervy god-fanciers.)

"Melvin brought himself into this. He's in love with you, you know."

Suddenly the kick me sign doesn't sound so bad.

There it is.

"Nyaaaahhhh..." Keye gaped.
"You just....I'm holding your shirt and your jacket."
He blinked very hard.
"And you are wearing anothers set. And you did not have room for it under the f--aaaah!"
Apparently, he's rather perceptive, because the sign is now crumpled in his hand.
"...and you put a sign on me without touching me."
This is the proverbial calm before the storm. This is the bit just before Keye gets really scared.

"A-a-ahhh..."
This is the part where he is really scared.
Come on, Keye. This is the part where you run.
As usual when gripped by fear, Keye's legs do not obey. He stands stock-still, staring at Apoth with his mouth open.

"You look like a fish."

The god moved closer.

"You know..." He didn't finish the thought, but instead stepped even closer.

"What? Wh-wh-what do I know?"
He didn't step away, legs still locked in place, but he did lean back and away from the god.

Apoth gently put a hand on Keye's chest, as if he was going to caress him.

The god had a nasty smile on his face.

Then he gave a (not-so-)gentle push.

Keye (as was probably expected) fell over.
And why should he stand for that? With an inarticulate cry of anger, he was up again shaking Apoth.
"Hey, ugly, you didn't answer my question."

There was an odd feeling that Apoth was standing still and everything shook.

But that couldn't be right.

"Ugly?" Apoth asked, affronted. "I thought this was a rather appealing form."

He seemed totally unconcerned with the shaking.

Maybe cause he wasn't. Was he?

Keye let go of Apoth because it didn't seem to have much of an effect on the man, and it did seem to cause the world to jiggle in an intensely alarming manner.
"D-d-didn't mean it l-lit'rally. I'm sorry, okay? P-please stop...whatever it is you're doing."

This wasn't fun anymore. It wasn't a fair fight.
Keye looked like he might cry.