ok, yeah, you're thinking but it's expensive.. and i'm thinking.. you have to see the difference to believe it! it's friggin awesome! like the make you want to wet yourself kinda quality.. AMAZING frame rates at rediculusly high quality settings!
Here's subsurface scattering, you know how light goes through things and changes it's color, as well as affecting the way it looks...


and ATI's much touted Ruby demo, the skin textures are quite impressive, i don't thing i've ever seen this level of detail before..


keep in mind quality was lost in jpeg conversion.. i don't think you would like me posting 6MB of images. :D